Commentary Archives - The McGill Daily https://www.mcgilldaily.com/category/sections/commentary/ Montreal I Love since 1911 Wed, 10 Sep 2025 16:14:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.mcgilldaily.com/wp-content/uploads/2012/08/cropped-logo2-32x32.jpg Commentary Archives - The McGill Daily https://www.mcgilldaily.com/category/sections/commentary/ 32 32 Bring Back the Books https://www.mcgilldaily.com/2025/09/bring-back-the-books/ Mon, 08 Sep 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=67107 The consequences of moving books away from McGill libraries

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The sight of empty and disassembled bookshelves leaves me demoralized every time I climb McLennan Library’s seemingly endless central staircase. The removal of 2.38 million books and other physical media from McGill’s downtown campus represents a distressing overcorrection of the library’s notorious lack of seating, threatening students’ free and accessible access to information and turning our libraries into glorified internet cafes (minus the pastries and coffee).

The transfer of around 60 per cent of McGill’s physical collection to an automated 4,200 square metre off-site facility was carried out alongside the ambitious Fiat Lux Project, which aimed to “create a new central Library complex dramatically reconfigured to suit modern users.” Announced in 2019 as part of the bicentennial ‘Master Plan’ to wholly revitalize McGill’s campuses, Fiat Lux promised to “more than double available seating” in a newly incorporated McLennan-Redpath Library.

But Fiat Lux — Latin for ‘let there be light’ — was prematurely snuffed out when McGill President and Vice-Chancellor Deep Saini announced, in a September 2024 Senate meeting, that the administration had reached the “painful decision” to suspend the $33 million project. Saini attributed recent project cuts, including the termination of Fiat Lux, to the Quebec government’s decision to significantly increase tuition for out-of-province students. This decision has decreased overall enrollment revenue and helped balloon the university’s deficit, from a projected $15 million in the 2025 fiscal year to a staggering projected $45 million in the 2026 fiscal year. In early February of this year, McGill released a statement tersely reflecting on the Quebec government’s actions: “It has taken more than two centuries to build this world-renowned university, but just over a year for these decisions to harm it deeply.”

During the aforementioned Senate meeting, McGill Librarian and Senator David Greene inquired whether or not the Fiat Lux project was “suspended permanently, or if there was an intention to resume it in the future.” The question was met by a resounding shrug, with Senator Fabrice Labeau responding that “the University would continue exploring options for how to best utilize available space to meet the evolving needs of students and other library users, though there was no timeline for these efforts.” With plans on hold indefinitely, when will the 400,000 books planned for return to a renovated McLennan-Redpath complex be sent back? It doesn’t take a keen eye to see that there aren’t 4,000 books in McLennan, let alone 400,000.

What we’re left with are the remnants of an unfinished vision. Walking slowly down corridors of empty white bookcases as the tube lights above me eerily flicker to life, a sense of loss pervades my thoughts. Not only because the fluorescent blinking reminds me of a haunted house, but because technology continues to push the physical medium towards obsolescence. I’ve been asking myself: “What is a library without books?” It’s a community centre or study hall, but no longer a library. Those naked shelves stand as monuments to a dying age. The physical book had a good run of over 4,000 years anyway, right?

But with threats to internet access, the physical book may be more essential now than ever before. I recently finished reading the book Apple in China by Patrick McGee, chronicling the fascinating and alarming story of how China allowed for the rise of Apple and, perhaps more importantly, how Apple played a pivotal role in the rise of China as the world’s manufacturer. While reading the book, I learned about the erection of China’s so-called ‘Great Firewall,’ which limits and surveils their citizen’s internet access, and Apple’s surrender to the whims of that same authoritarian police state: “…when Beijing called for virtual private networks to be removed from the China App Store, Apple complied, and 674 VPN apps were deleted. This was a massive concession, placing all iPhone users in the country in a splintered-off version of the internet” (298). The playbook is clear: limiting information limits resistance. The internet is not as secure as some believe it to be, even from the institutions we trust with our personal data.

You may say this repression of free speech can’t happen here, but take it from an American abroad: it could. The rise of an anti-informational age at home following the re-election of President Donald Trump, along with increasing book-bans across the country, means that free and easy access to university libraries and their physical contents should be enthusiastically protected. I agree that ample space must be made in our libraries for students, but when does principle overtake practicality? In a world on a collision course with AI, reliable information is soon to become an even more valuable commodity than it already is. Though Fiat Lux was not unreasonable for its promise of increased space, the removal of nearly 2.5 million books from the immediate access of McGill students is a distressing overreach that is only underscored by the project’s failure to proceed.

I came to McGill in 2023, and was one of the last to see the Library before its hollowing. I remember my neck hurting from walking up and down the aisles, stunned at the sheer size of McGill’s collection and proud to be a student here. In the free time that a freshman had, which was plenty, I would sit down and flip through whatever interested me. I miss that.

Though a sleek remodeling is worthwhile in theory, the Fiat Lux approach to separating libraries from their books removes from libraries their very souls. Books are as much a symbol of the appreciation of knowledge as they are an instrument to enhance understanding. A library without its books is a car without wheels: you can sit down, but it won’t take you far.

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The “McGillian Complex”: Pride or a Problem? https://www.mcgilldaily.com/2025/09/the-mcgillian-complex-pride-or-a-problem/ Mon, 08 Sep 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=67105 What McGill’s top spot says about student pride and the fine line between confidence and arrogance

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When McGill was named the top university in Canada in this year’s QS World University Rankings released this June, the reaction from students was a mix of pride, shrugs, and a few smug grins. For some, it was validation — proof that the long nights at the Redpath library and the endless MyCourses submissions really are part of a top-tier institution. For others, it was just another label, another addition to McGill students’ already confident ego .

The so-called “McGillian complex” isn’t new. Ask anyone who has spent time at McGill, and they’ll likely tell you about the way students compare themselves — sometimes jokingly, sometimes seriously — to those at the University of Toronto, the University of British Columbia (UBC), and even our anglophone neighbours at Concordia. A new ranking only gives that culture further validation. A student, who chose to remain anonymous, said, “We already thought we were number one. Now it’s official.”

Rivalries between universities are nothing unusual. Harvard and Yale, Oxford and Cambridge; students have always measured their schools against others. But at McGill, that competitiveness sometimes slips into something sharper. Comments like, “At least we didn’t end up at Concordia” or, “UBC is basically just McGill with better weather” aren’t hard to overhear in downtown Montreal cafés.

Platforms like Spotted: McGill show just how baked-in rivalry is to student culture. The page is essentially an anonymous confessions account on Instagram, with over 21,000 followers and more than 1,200 posts that capture the tone of campus life. Anonymous posts like, “Concordians infiltrating the confessions form yet again…” spark comments that are funny, casual, and full of that playful tension that makes the “McGillian complex” so visible in social media banter.

It isn’t only students who keep this rivalry alive. The university itself profits from it. Walk into the McGill Campus Store and you’ll find items that play up the hierarchy between schools like the McGill Pride Shot Glass, which ranks universities as if they were measurement lines, with Concordia at the bottom and McGill proudly at the top. By selling merchandise that turns competition into a joke, the administration reinforces the very culture of superiority that students are accused of carrying.

The new ranking risks amplifying these attitudes. While some students see the banter as harmless, others point out that these jokes feed into an elitist culture. Concordia, for example, has a long history of excellence in creative fields, arts, and community-based programs — opportunities that McGill doesn’t necessarily have, such as a dedicated Visual Arts program. Reducing the success of a university to a punchline overlooks the complexity of the different factors that make universities thrive.

The real question is how should McGill students respond to this recognition. Pride doesn’t have to equal arrogance. Being proud of our institution’s reputation can coexist with respect for other schools. Yet too often, the McGill identity has leaned on dismissing others rather than building its own community culture.

One student, who wishes to remain anonymous, put it simply: “It’s nice to be at the top, but it feels like nothing on campus will change. We still struggle with the same issues as before.” Another noted that the ranking made them more conscious of how McGill is perceived outside Quebec: “It’s good for the brand, but it shouldn’t make us forget the cracks in the foundation.”

At the same time, it’s worth asking what exactly this number one title really means. Rankings like QS are based on metrics such as academic reputation, faculty-to-student ratios, and international outlook. They make for glossy headlines, but they don’t magically fix the problems students within universities face every day. Tuition isn’t going down — it’s actually more than doubled in Canada since 2006. The shortage of advising appointments isn’t shrinking. The never-ending line at Redpath Café certainly isn’t disappearing.

What the ranking does change is perception, both externally and internally. Internationally, McGill now has another stamp of credibility to attract students and funding. On campus, it shapes how students talk about themselves, their degrees, and their job prospects. But perception alone doesn’t improve the lived experience of being here. That tension, between reputation and reality, is part of what fuels the “McGillian complex.”

So, what should McGill pride actually look like? Being ranked number one doesn’t guarantee that we’ll act like the number one community. It doesn’t erase elitism in student culture or solve inequities in access to education. What it does offer is a chance to ask ourselves: are we living up to the title, or are we just polishing the ego of the “McGillian complex”?

If McGill students are serious about embracing this recognition, it might be worth stepping back from the rivalry game. Instead of measuring our success against the University of Toronto or UBC, we could focus on what actually makes this place worth being proud of. Is it the ranking, the diversity of students, the city we live in, or the communities we build on campus?

McGill’s new title is an opportunity not just to brag, but to rethink how we define excellence and honour. The ranking will eventually fade into next year’s cycle, but the culture we create around it is ours to decide. The “McGillian complex” doesn’t have to mean arrogance. It could mean something else entirely: a culture of confidence without condescension, and of pride without the put-downs. Maybe that’s the kind of number one reputation worth holding onto.

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Just In: Spotted McGill https://www.mcgilldaily.com/2025/08/just-in-spotted-mcgill/ Wed, 27 Aug 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=67039 Finding comfort and connection through Spotted McGill

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Does anonymity bring the McGill community closer? Surprisingly, yes. Through Spotted McGill, students are able to submit their confessions regarding campus life anonymously via a google form. The Instagram account has amassed over 21,000 followers and has published 1,280 posts since being started in 2014. Not only are the people submitting posts shrouded in mystery, so are the owners of the account. The identity of the admins are a complete mystery. 

 It seems as if , Spotted got its name from quite literally “spotting” odd occurrences on campus. For example, one student submitted a photo of a mouse trap in the New Rez dining hall. The account occasionally branches out from posting confessions to also include advice for incoming students and host events. In March, Spotted even hosted their own fat squirrel competition. While not all submissions are included in Spotted’s daily posts, the account gives many students a platform where they can share the bizarre or funny confessions they have on their chest. One student shared that they “can’t stop eating wafers and I think I need help”, asking fellow students for advice. The anonymity of these posts makes you feel as though anyone around you could’ve been the person responsible for holding on to such hilarious secrets. 

The candid nature of the posts is fueled by the absence of consequences – with students aware that their thoughts, opinions, and stories cannot be traced back to them. Sure, a student can share on Spotted that the person they were eyeing on the 3rd floor of the Redpath was cute. But would they go up to them and say so? Absolutely not. 

Confessing such private thoughts can feel easier when not faced with the downside of people you know remembering them. I mean, do you really want to be reminded years later of a brief dining hall crush you had during your first semester? Due to the volume of posts from the account, specific stories seldom stay on anyone’s mind the minute a new one is available. Their viewers are hungry for gossip, not pausing to think about last week’s news.

My introduction to Spotted McGill took place around Halloween of my first year. Looking for something to do that weekend, I stumbled across Spotted which, at the time, was promoting a power hour to celebrate the occasion. It was then that I did some further scrolling to discover a plethora of juicy confessions. Over time, hearing my friends say things like “can’t wait to see Spotted’s next post” or “there’s no way you haven’t seen this” became standard practice at dining hall tables. It became routine to crowd around someone’s phone and read over the latest post. It didn’t take long after discovering Spotted that I started to jokingly refer to the page as my daily paper. But in all honesty, Spotted had become exactly that – soon infiltrating the fresh routine I had built for myself as a first year student.

New to the city, coming from a suburban town in Ontario, I had become used to hiding within a crowd whenever on campus. It’s easy to lose yourself in the buzz of “rush hour” foot traffic on Sherbrooke and feel reduced to yet another number at McGill. Being able to learn about traditions McGill students participate in, such as the ginger run on St Patrick’s Day, or different spots around the city made me feel like less of an outsider.

This disconnect is stronger for students who leave for home during the summer. I’m currently writing this article nestled between busy commuters on the GO train, gazing up at the CN Tower. Anticipating my next hot dog on the lower field, I can’t help but feel detached from the community I had felt so embedded in mere months ago. It is then that I long to keep myself updated through Spotted’s posts.

Not only does Spotted McGill make students feel connected to their peers, it helps us feel less shame about our own experiences while providing comedic relief. Spotted acts as the court jester sitting in our pockets. With the filtered, brand-deal friendly stories we see daily on social media, it is refreshing to have someone we can either sympathize with or laugh at. The choice is really up to you. Reading people’s shameful confessions serves as a comforting reminder that we’re not the only ones experiencing embarrassing moments.

Following this account makes us feel part of an exclusive club, as first years crammed inside the hallway outside Leacock 132 looking at a sea of unfamiliar faces. Reading these posts gives us common ground to connect on. Whether it’s to marvel over someone’s worst hookup story or to see the latest fat squirrel update, being the person who gets to tell everyone else that they saw today’s Spotted post before them makes you feel connected to McGill’s own gossip girl. 

By concealing the identity of the confessors on this page, we actually get to know each other on a much more personal level. The lack of identification in this space allows for students to be more vulnerable, allowing us to hear more candidly about each others lives. Maybe anonymity is the way to go when building a stronger community after all.

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Behind the Punchline https://www.mcgilldaily.com/2025/08/behind-the-punchline/ Wed, 27 Aug 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=67046 When laughter hides what hurts

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We live in a culture that jokes about everything: burnout; heartbreak; even existential dread. Gen Z’s social media feeds overflow with ironic “I’m fine” memes, and comedians turn personal tragedies into material for sold-out shows. The logic seems simple; if you don’t laugh, you’ll cry. Humour makes the unbearable bearable, filing the edges of life’s harsher moments down to a softness. But it can also become a mask; a way of dodging uncomfortable truths. 

Humour has long been studied through three main theories. Hobbes and Plato’s understanding of humour, now coined as The Superiority Theory, sees laughter as arising from one feeling above others’ mistakes or misfortunes. The Relief Theory, first explored by Lord Shaftesbury then refined by renowned father of psychoanalysis Sigmund Freud, views humour as a safe outlet for tension and repressed emotions, while Immanuel Kant and Arthur Schopenhauer’s Incongruity Theory suggests we laugh at surprising mismatches between expectation and reality. Together, these theories show how humour can entertain while also masking deeper issues; it can deflect discomfort, obscure empathy, or distract from serious realities. 

These philosophical frameworks set the stage for modern psychological studies, which investigate how specific types of humour actually affect our mental health. Building on decades of work linking humour and well-being, a 2023 study of nearly 700 Italian participants demonstrates that different comic styles have distinct psychological effects on individuals: benign humour — aimed at amusing others for pure entertainment — was associated with lower depression, anxiety, and stress, while irony and sarcasm predicted higher distress as they tend to carry much more emotional weight. 

These findings highlight that humour is far from one-dimensional, blending cognitive, emotional, and social functions. A witty remark might help someone reframe a stressful event, while a sarcastic jab may only deepen a sense of alienation in the relationship between the joker and the receiver, and in both their relationships to self. Seen this way, humour is not just relief, it’s a mirror of how we process challenges. Do we choose to connect and reframe, or to deflect and attack?

Humor as a physiological regulator does provide measurable benefits: laughing lowers cortisol levels and elevates dopamine, fostering a sense of relief. But just as painkillers dull symptoms without treating causes, humour can numb us to emotional wounds without helping them heal.

The psychology of humour becomes especially interesting when mapped onto culture. Consider the rise of self-deprecating humour online — tweets about being “permanently exhausted,” TikToks about depression disguised as punchlines. These jokes resonate because they capture shared experiences of struggle, offering a sense of connection and making individuals feel less alone. Yet, while this recognition can be comforting, it also risks normalizing avoidance. If we constantly joke about mental health, burnout, or loneliness, we acknowledge the problem without ever addressing it. Over time, this avoidance can deepen feelings of despair, strain relationships, and reinforce a sense of nihilism, leaving us laughing at our struggles instead of working through them. 

Comedians have long understood this tension. Richard Pryor, Hannah Gadsby, and Bo Burnham, among others, have mined their personal pain for material. Their work illustrates both sides of humour’s power: it can spark catharsis by bringing hidden struggles into the open, or it can shield performers and audiences alike from sitting with discomfort. Burnham’s 2021 special Inside encapsulates this comedic exploration of isolation that blurs the line between coping and confession; leaving viewers to wonder whether they should laugh, cry, or both. Personally, I lean towards seeing humour as useful in helping people get through tough situations, but I’m less convinced that self-deprecating comedy on its own is especially productive. At times, it risks turning pain into a kind of competition — an “oppression olympics” played out in joke form — rather than prompting us to think about how these struggles might actually be addressed. 

This is not just an individual problem but a social one. In conversation, humour can deflect vulnerability: a friend makes a joke when asked how they’re really doing, or colleagues laugh off chronic overwork instead of discussing burnout. On a larger scale, political satire often relieves tension while inadvertently discouraging action – if the joke is sharp enough, the outrage feels already expressed. The risk is clear: if we turn everything into a joke, nothing feels serious enough to merit change. Humour keeps us comfortable, but comfort is not the same as resolution.

Satire adds another layer — and not always a harmless one. In a remarkable role reversal that would have bewildered previous generations, comedians now often deliver political commentary that reaches wider audiences than traditional news outlets. Think of John Oliver or Hasan Minhaj: jesters who double as journalists. While their humour can make complex issues more digestible, it also risks trivializing serious matters. For instance, during a segment on robocalls, Oliver compared Senator Susan Collins to spoofing technology — claiming she masks her true political leanings leading to misrepresented opinions of her — but the audience responded not with reflection, but with boos. Reducing nuanced policy debates to punchlines may leave audiences laughing (or, in this case, jeering) without fully grappling with the stakes. Thus, fostering cynicism rather than informed engagement. When laughter replaces critical reflection, political jokes can numb concern, normalizing inaction and discouraging meaningful discourse.

None of this means we should stop making jokes. Humour is a vital human resource, one that connects us and helps us endure. Perhaps the challenge is balance; laughter can make heavy truths lighter, but it should not replace truth altogether. As cultural critic Susan Sontag once noted, “silence remains, inescapably, a form of speech.” The same might be said for laughter: every joke says something, but sometimes what it says is, “I don’t want to talk about it.” In an era where humour saturates our media and conversations, maybe the bravest move is knowing when to take off the mask. To laugh, yes, but also to pause, to sit and see beyond the laughter, and meet the realities we tend to avoid.

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Elphaba Defies All Gravity https://www.mcgilldaily.com/2025/03/elphaba-defies-all-gravity/ Mon, 31 Mar 2025 12:30:00 +0000 https://www.mcgilldaily.com/?p=66901 A Green Icon for Women of all Colour On a chilly Saturday evening, all cozied up with a hot bowl of homemade chilli, I finally watched John M. Chu’s Wicked (2024), four months after its theatre release. Don’t judge me. I was already somewhat familiar with the original Broadway play that opened in 2003 with… Read More »Elphaba Defies All Gravity

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A Green Icon for Women of all Colour

Nikhila Shanker

On a chilly Saturday evening, all cozied up with a hot bowl of homemade chilli, I finally watched John M. Chu’s Wicked (2024), four months after its theatre release. Don’t judge me.

I was already somewhat familiar with the original Broadway play that opened in 2003 with Idina Menzel and Kristin Chynoweth, starring respectively as the Wicked Witch of West, Elphaba, and the Good Witch of the East, Galinda (Glinda). I also just discovered it was based upon Wicked: The Life and Times of the Wicked Witch of the West, a novel published in 1995 and written by Gregory Maguire.

However, I was unprepared for the rollercoaster of emotions that the movie put me through. It’s always interesting to see how one experiences the same work of art at different stages of their lives.

When I was first introduced to Wicked, the musical, my first impression of it was very superficial. The political undertone of the story was completely lost on me, although I always understood that Elphaba was ostracized because she was “different” and Glinda was loved because she was always “just right.” 

This time around, I saw Wicked for all its realistic and dark glory, and came to the conclusion that Elphaba isn’t just a green witch. Elphaba is an icon and inspiration for all women of colour.

Elphaba’s journey throughout the movie is nothing surprising to the women of colour who do not conform to the delicate, petite and pixie-like beauty standards revered by society. Her looks, however, are not the only thing that people run away from. It is her unapologetically loud and deviant attitude, in addition to her powerful nature.

Having grown up shunned and hated by her father all of her life, Elphaba is no stranger to society casting her out. However, she doesn’t act meek. Quite the opposite — she is quippy and sarcastic, beating everyone to the punch.

Upon everyone’s first impressions of her, Elphaba simply answers with, “Fine, might as well get this over with, no I’m not sea sick, yes I’ve always been green, no I didn’t eat grass as a child.”

Her green skin represents an allegory for anything in one’s appearance considered “different” or “out of the ordinary” (whatever that means!): a slightly bigger nose than average, a darker complexion, freckled skin, textured unruly hair … the list goes on. In modern world terms, ya ain’t white.

People only seem to start noticing Elphaba more positively when Glinda gives her a makeover so she can be “popular” among her fellow students. Elphaba starts wearing her hair down in a half-updo, just like her blonde counterpart, even going as far as emulating Glinda’s signature hair flip to seem quirky and cute.

But what really struck me wasn’t the physical makeover, nor was it the change in the students’ attitudes once Elphaba and Glinda started becoming close.

It was Madame Morrible’s treatment of Elphaba.

Madame Morrible — powerful sorceress, headmistress of Crage Hall at Shiz University and cohort of The Wizard of Oz — in all her grey haired glory, takes Elphaba under her wing for the entirety of the film, after first witnessing the latter’s powers at Shiz’s great hall.

As the story goes, we are made to believe that Madame Morrible is just honing Elphaba’s craft so she can become a better sorceress. But upon closer inspection, Madame Morrible doesn’t teach her anything. She just taunts her student, trying to gauge how her powers work and what can activate them, like when she reminds Elphaba of the hateful message left on Dr. Dillamond’s board to see if the anger will get her to cast a spell.

This all comes to a head in the final moments of the movie, when Elphaba and Glinda go to the Emerald City to see the wizard. Elphaba reads a spell in the Grimmerie, giving wings to the monkeys against her will. Once she realizes she’d been used, she rebels and runs away, leading Madame Morrible to vilify her in front of all of Oz, painting her as a wicked witch.

The moment becomes a brilliant depiction of what happens when you defy the system, when  your talent does not serve them anymore. Madame Morrible used Elphaba’s powers for her own agenda, but once she realizes Elphaba could not be subdued, she decides to shift her focus to what she could control: the reputation around the Green Girl.

And it got me thinking just how many women of colour throughout the years have been  villainized and criticized. Because they refuse to conform to the system that was oppressing them, denying against  their own erasure. It got me thinking how many times those same women are still villainized in everyday life, but become praised when shown on the big screen, mimicking the irony of it all.

So this is for all the Elphabas out there as this Women’s History Month comes to a close. Keep on defying gravity –  even if you’re flying solo, at least you’re flying free.


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Hooked by Design https://www.mcgilldaily.com/2025/03/hooked-by-design/ Mon, 31 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66892 How sports betting apps exploit young adults

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In a not-so-distant past, sports betting lurked in the shadows of the US — a discrete realm confined to whispered office pools, engaging illegal bookmakers, and held within the secrets of Las Vegas. Now? Simply tune into any sports channel and hear the advocates loud and proud. Kevin Hart’s comedic charm lures you into the wonders of a parlay. There was a time when sports leagues had to be at arms length away from sports betting. Today, superstars like LeBron James are partnered with DraftKings, a popular US sports betting app, urging fans to place wagers.

Fueled by dopamine and celebrity glitz, young college men are among the prime targets for these marketing machines. Beneath the game’s thrill lies a user interface (UI) built to maximize profits, obscure odds, and encourage risk. I focus on DraftKings, though similar tactics and designs apply across different sports betting platforms.

The DraftKings platform is not just for entertainment purposes. The use of relentless, misleading notifications and promotions for high-risk parlays and samegame-parlays (SGPs) nudges users toward riskier choices that drive bookmakers’ profit margins while downplaying the true cost of betting. Parlays and SGPs, both types of multibets, have a much more complex calculation for their true price, as it compounds based on various single bets, referred to as legs. This may lead to an inequitable experience, especially for those between the ages of 18 to 22, as well as economically vulnerable households, as they are encouraged to partake in these risky, addictive behaviors and constantly lured into the broader world of gambling. The result? DraftKings creates an uneven playing field where casual bettors are at a disadvantage and addiction is embedded within the UI.

Understanding sports betting’s behavioral impact requires a social lens. Recently, wagering has become a “sports ritual,” much like having a beer during a game, normalizing the behavior. A successful bet can serve as cultural capital within social groups, reinforcing male identity. This social framing, especially among young men, shapes perceptions of betting and creates pressure to participate.

I invite you to take a step inside the DraftKings app. Immediately, Shaquille O’Neal pops up in the center of your screen with a big smile and bright green colors that contrast against the dark background — “Shaq’s Boost of the Week: Player Rebounds Parlay Boost!” You keep scrolling on these colorful deals, seeing more parlay and SGP boost deals. At the end of the deals is a widget that reads “It’s more fun when it’s for fun,” a meek reminder to bet responsibly. And at the bottom right, a pop-up widget that redirects you to play blackjack on the app lurks on your screen as you visit any page.At first glance, the app appears to seamlessly blend entertainment, special deals, and celebrity endorsements. However, once you leave it, the bombardment of notifications leaves no space for breathing as DraftKings urges you to participate in a “special deal.” Multibets are designed to enhance prices for bookmakers while the true price paid for the deal is much larger than what it might seem at first glance. There is no option to specify which type of notifications you would like to receive, and there is no apparent way of knowing the true price of a multibet deal, which may especially put inexperienced young bettors at risk of reducing welfare. Moreover, the constant prompting to play a casino game may serve as a way of getting casual bettors to spend more time and money on DraftKings by developing a more serious gambling vice. After all, DraftKings openly admitted to hoping to create “higher customer lifetime value” after acquiring a leading lottery app in the US.

Just as some people may be more prone to developing addictions, the particular “structural characteristics” of objects can contribute to speeding up or starting an addiction. Time-sensitive “special” offers and hidden costs in DraftKings’ notifications, combined with ads promoting a betting culture, reinforce the normalization of sports gambling. These design choices create a social fabric where betting feels routine. This normalization works side-by-side with the design of notifications and promotional multibet deals on DraftKings by reinforcing the notion that gambling is exciting while ignoring the consequences of gambling.

Given DraftKings’ profit driven model, removing multibets and casino features is unlikely. However, the platform has a moral obligation to design a UI that protects young users from addiction. Generic warnings are not enough, nor are they effective. DraftKings should implement transparent pricing for multibets by displaying a clear breakdown of the total price calculation for a multibet, along with a clear breakdown of the odds of each leg, to reduce the risk of the development of vicious betting habits among young men. Additionally, it is important that DraftKings creates more detailed mobile notification settings upon download, allowing for displays of bet losses, which currently do not exist. Also, there should be a notification option to show money and time spent betting if it is classified as “risky” in accordance with public health guidelines.

Although the causes of addiction are extensive, and warnings about true odds may be more useful as preventative measures, the solution must extend beyond UI alone. Design choices can help prevent vulnerable young populations from developing a “casual bet” dynamic into a long-term addiction. For these design changes to be enforced, policies must be pushed to ensure sports betting apps have less predatory designs.

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“It’s Called Trickle-Down Politics” https://www.mcgilldaily.com/2025/03/its-called-trickle-down-politics/ Mon, 31 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66895 A microcosm of extremism and entitlement in small-town USA

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There’s always something alluring to the idea of the “small town” in the American imagination: a place of simplicity, a bulwark against the complications of city living, or a microcosm for America itself. Moreover, small-town politics can embody the zeitgeist of nationwide American politics. It’s something I’ve been familiar with my whole life: living a quick walk from the Victorian era town hall, volunteering in the town courthouse for a summer, and hearing secondhand the drama between village trustees and the mayor from my mom. While sometimes boring, I got a kick out of hearing some of the malarkey that comes with living and working in the village of Sea Cliff.

Sea Cliff is the epitome of small-town living. A unique enclave amidst the landscape of Levittowns and highways on Long Island, it was originally founded as a German Methodist summer campground. Marketed as a brisk getaway from the hustle and bustle of turn-of-the century New York City, it was a literal shining city on a hill overlooking the Long Island Sound. I can’t stress enough how that era has shaped my hometown. Upkeep of Victorian-era buildings, maintaining a family-friendly reputation, rallying against housing developments, and stern independence from other municipalities. It’s the Jeffersonian dream: a self sufficient, proud, independent village that prides itself on said independence. Life is all about “Keeping Sea Cliff Weird.”

Yet, Sea Cliff’s admirable tenacity runs only skin-deep. The village only gets more expensive the more yuppie, Brooklynite families move in. Its roads are more packed as its nineteenth-century planning stretches to accommodate Long Island’s car culture. It becomes ever less diverse and less weird. Economic disparity joins the list alongside a long-standing lack of racial diversity. It’s an impasse between old and new. It can be seen in the transition of businesses in the last five years: the old hardware store turned into a beauty parlour, three new slick coffee shops in place of a single café, and the increasing presence of RXR real estate “luxury” developments surrounding the village. Sea Cliff’s position is similar to many across the country, finding itself perpetually shifting amidst the political shocks of an insecure nation. What’s passed down from this national political zeitgeist that champions vigilantes and the destruction of bureaucracy — a philosophy that fueled the January 6 riots — is the encouragement to localized action. If local politics reflects that of the nation, Sea Cliff is no different in its struggle for equilibrium. If there’s one flaw in the ideology of the small town, it is its resistance to change, and no better example could be found than that of local business owner Robert Ehrlich and his recent coup d’état.

On the morning of Monday, March 10, Ehrlich and three colleagues walked into Village Hall and pronounced themselves the new governing body of Sea Cliff, declaring that every current village employee was fired. These proclamations arrive nearly a week before the Village’s mayoral elections, which Ehrlich has already proclaimed “fully rigged and meaningless.” After an hourlong standoff with municipal staff and a half dozen police officers, Ehrlich and company were escorted out of village hall by county police.

As a follow-up to an official village statement, Ehrlich replied in a now-deleted Facebook post, “We have a new entity,” declaring an end to “this racist antisemitic group that wishes to control every aspect of our lives and our businesses. With zero experience and success in their lives except to maintain phony made up power. (sic)” In an interview with the Long Island Herald, Ehrlich stated he had accrued 1,800 signatures to dissolve the Village government (supposedly in accordance with the NYS Citizens Empowerment Act) and had been invited to the White House. Additionally, Ehrlich stated, “I’m interpreting the law any way I want, the way Trump would interpret laws as he sees fit… It’s called trickledown politics, which is what we’re doing.”

Robert Ehrlich may be Sea Cliff’s embodiment of Trump. A “rags-to-riches” story of his establishment of Pirate Brands (of Pirate’s Booty fame), based in Sea Cliff, made him an amiable example of smalltown success. However, after the expansion of Pirate Brands, Ehrlich sued his co-founder, Mike Repole, for 195 million USD, claiming that Repole attacked his “self-confidence and entrepreneurial spirit,” despite making an estimated 70 million USD from Pirate Brands alongside him.

It was just “Rob being Rob,” Repole said. “You would think that someone who made over 70 million USD would be very happy.”

Since 2015, while his village properties remained dormant and his business thriving, Ehrlich became increasingly active in politics, protesting the Village’s alleged lack of transparency and corruption. Recently, however, he was only able to cite inadequate outdoor seating and “limits on creativity” as the standing government’s current flaws. As noted by colleagues like Repole, Ehrlich may have a troubled relationship with facts; in a deleted post by Ehrlich, the businessman claimed he had met with New York Governor Kathy Hochul and had been given the “go-ahead” for his coup d’état plan. According to the Governor’s office, this meeting never happened. Ehrlich, without large sums of money and international recognition, might otherwise be labelled a small-town eccentric.

In pursuit of protecting a Village (or a country) from change, the reaction of the privileged is despotic. In the vein of those like Ehrlich and Trump, their ends justify their means — if they perceive something as “wrong,” “they don’t go and ask for permission, they just do it.” In small towns like Sea Cliff, across the US, individuals are emboldened to actively defy the rule of law for their own benefit. It’s an ideology that emboldens behaviour like that of March 10 or January 6, all resulting from the trickle-down of Donald Trump and entitled personalities like Ehrlich.

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The Lavender Menace https://www.mcgilldaily.com/2025/03/the-lavender-menace/ Mon, 31 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66898 “Women’s Liberation is a Lesbian Plot” – Rita Mae Brown

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“Lesbians are the most dangerous part of the feminist movement.”

In 1969, at the ironically named Second Congress to Unite Women, co-founder and then president of the National Organization for Women (NOW) Betty Friedan campaigned for women to enter “into the mainstream of American society, now [in] fully equal partnership with men.”

With this goal in mind, and a position at the top of America’s largest women’s advocacy group at the time, she became the “mother of second-wave feminism.”

“Homosexuality is not, in my opinion, what the women’s movement is all about.”

Friedan was given free license by the public to speak on behalf of all women’s interests, and with that power, she made amazing progress in terms of asserting women’s rights across America.

All except queer women, that is.

“They are a lavender menace to women’s rights.”

With the word “lavender,” Friedan was referring to a slang term for “gay,” which first originated in the 1930s. Queer people at the time would wear light purple lapels to signal their sexuality to other homosexuals. Over the years, this covert method became public and lost its safety as a sign of silent solidarity. It became either a term for closeted (as in a “‘lavender marriage”’) or, in some cases, a reclaimed colour of pride.

Friedan was also alluding to the “red menace” phenomenon during the Cold War, wherein Americans were increasingly suspicious that their neighbours were secretly undercover communists. Friedan clarified this connection, stating that if lesbians were publicly mentioned in NOW’s directive, feminists as a whole would be seen as “a bunch of bra-burning man-haters.”

Despite what Friedan wanted the public to believe, NOW had a very close and beneficial relationship with the Daughters of Bilitis (DOB), a San Francisco based lesbian activism group named after Sappho’s courtesan on the Isle of Lesbos.

The DOB started as a social club. Gay bars were often raided by police, so the DOB organized meetings at confidential locations. Two of its founders, Del Martin and Phyllis Lyon, said the club started as a safe space to slow dance, as doing so with the same sex in public was illegal. A member would be assigned to door duty, greeting each new participant with the phrase “I’m [name]. Who are you? You don’t have to give me your real name, not even your real first name.”

Though the group was formed to avoid police, it nonetheless attracted the attention of the FBI. Undercover agents were sent to meetings to report back on the group’s activities. Eventually, they concluded that the goal of the DOB was “to educate the public to accept the Lesbian homosexual into society.” Russel Wolden, former City Assessor until his arrest for conspiracy and bribery in 1967, criticized San Francisco’s government by describing the city as a “haven for homosexuals.” In a City Hall Hearing, he warned the public of the “danger” of the DOB:

“You parents of daughters — do not sit back complacently feeling that because you have no boys in your family everything is all right … Make yourself acquainted with the name Daughters of Bilitis.”

We know that NOW was well-acquainted with the DOB, having been sponsored by the group for years. Despite this, they refused to put the DOB’s name on their list of donors, in order to further distance the feminist movement from that of gay rights.

Regardless of how hypocritically Friedan denied lesbian participation in feminism, her sentiment was echoed by the movement as a whole. The message was simple: lesbian issues aren’t women’s issues because lesbians aren’t proper women. Or, as Friedan put it: “We want feminine feminists.”

The effect of this statement was immediate, and NOW began its goal of removing lesbians from feminism, beginning in their own organization. Newsletter editor Rita Mae Brown was fired for being a lesbian, along with all other openly queer women employed by NOW.

In response, Brown created a new group for women who had been excluded by mainstream feminism due to their sexuality, which she called “Lavender Menace.”

The original members, seventeen in total, were made up of previous NOW advocates and women from the Gay Liberation Front (GLF). Both groups had similar complaints about lesbian issues being sidelined in their organization and yearned for an advocacy group where their demands wouldn’t play second fiddle to either straight women or gay men.

Brown created Lavender Menace with that exact goal in mind, finally offering queer women a space where they wouldn’t have to shout in order to be seen. Their first directive was to remind NOW of the power they’d lost in excluding lesbians from the women’s movement.

So, about five months later in May 1970, they hijacked the Second Congress to Unite Women. Friedan had just taken the stage to introduce the event when several crowd members stood up abruptly. They tore off the shirts to the audience’s shock, only to reveal a second shirt underneath which read Lavender Menace.

A Lavender Menace member took Friedan’s momentary shock as a chance to take the microphone and introduce the group to all the feminists gathered, explaining that their goal was to educate the crowd, not talk over them. She simply announced that outside the building, Lavender Menace was setting up workshops about queerness for any women interested.

They also passed around a manifesto titled The Woman Identified Woman, which contained a resolution to the Second Congress asking feminists to recognize, then and forever, that the movement must:

1. “Be resolved that women’s liberation is a lesbian plot.

2. Resolved that whenever the label ‘lesbian’ is used against the movement collectively or against women individually, it is to be affirmed, not denied.

3. In all discussions of birth control, homosexuality must be included as a legitimate method of contraception.

4. All sex education curricula must include lesbianism as a valid, legitimate form of sexual expression and love.

Each resolution works to give queer women an equal standing in feminism as their straight counterparts. NOW’s biggest pitfall was assuming that all women benefitted equally from the legislation they put forward, completely ignoring intersections of race, class, and sexuality in their platform. In order for feminism to benefit all women equally, the movement must acknowledge the diverse experiences of womanhood, and advocate accordingly.

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How Sexual Violence in War Journalism is Treated as an Afterthought https://www.mcgilldaily.com/2025/03/how-sexual-violence-in-war-journalism-is-treated-as-an-afterthought/ Mon, 31 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66905 Focusing on the Democratic Republic of the Congo

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Warning: this article contains mentions of rape, domestic violence, war, and, immolation

Over the years, my expectations for comprehensive mainstream war coverage in Sub-Saharan Africa dwindled bit by bit. I lost patience hearing reporters reduce complex conflicts to tribal disputes. I grew tired of reading the gross abstractions about “never ending war” that often accompanies reporting on the Global South. Still, as the current M23 conflict in the East of the Democratic Republic of Congo (DRC) has recently begun to receive more coverage from global media outlets, a small part of me expected to see proficient writing on the complexities of the armed conflict.

My hopes were unfounded. The passive reporting of sexual violence in the DRC has instead, left a new sour taste in my mouth; a taste that can specifically be attributed to the lack of structural analysis on root of sexual violence in war, as well as a lack of coverage on the local resistance against this deliberate act of violence. 

A documentary that partly avoided falling into the trap of obscuring wartime sexual violence was the first episode in Gloria Steinem’s “Woman” series, which investigated the instrumental use of rape in Eastern Congo. The episode focused on the Kivu region, a nucleus for conflict, where sexual violence has been weaponised to humiliate its communities and assert dominance. The episode was by no means comprehensive, as it admittedly failed to examine how the legitimation of sexual violence in Congolese society was the basis for its exponential increase during the war. It additionally does not report on UN peacekeepers’ sexual abuse of Congolese women. Despite this, interviews conducted by journalist Isobel Yeoung were still able to give viewers a first-hand account of the distressing toll that sexual violence has taken on Kivu. Yeoung also interviewed activists who worked to address the sexual crimes neglected by the government, covering the community response to the violence. For instance, Yeoung met with the Congolese activist Masika Katsuva, who founded the Association des Personnes Déshéritées Unies pour le Développement (APDUD) in 2002, which has rehabilitated over 10,000 women. The documentary further includes a notable interview with the Nobel peace prize winning Congolese gynecologist Dr Dennis Mukwege, as viewers learn about his role in founding the Panzi Hospital in 1999 aimed to treat victims of rape. 

Almost ten years after the episode was filmed, there is still a clear relationship between a rise in armed conflict and increased sexual violence. In early February 2025, male inmates raped and burned over a hundred female inmates in a prison in the city of Goma following a jailbreak. This attack took place in the midst of the current upsurge of violence between the M23 rebel group on one side, and the Congolese military, vigilante groups, and UN peacekeepers on the other. As of February 2025, the insurgency has resulted in over 7000 deaths and while no reports have linked the mass rape to a political organisation, the attack demonstrates the scale of sexual crimes during warfare.

Mainstream media tends to over-rely on legal frameworks to legitimise any real issue. This results in a lack of meaningful reporting into “unfounded” topics, such as the manifestation of sexual violence in communities. While the legally binding Article of the Fourth Geneva convention (1949) states that, “Women shall be especially protected against any attack on their honour, in particular against rape, enforced prostitution, or any form of indecent assault.”: there was still not enough reportage on wartime rape until the late 20th century. The Rwandan genocide of 1994, among other horrifying wars that took place during the decade, revealed how women are systemically abused in armed conflict.  During the genocide, an estimated 2500,000-500,000 women were raped within approximately 100 days, which gained international attention. Still, sexual violence in war was only considered a threat to peace and security in 2008 when UN resolution 1820 was passed. Since this topic has clearly not been a primary concern of international law, reporting on the roots of the instrumental use of wartime rape has naturally not received enough coverage in mainstream media. 

When these outlets actually address sexual violence during war, they present distorted representations of the women impacted by these atrocities. Rape victims are seen as collateral damage. They are given no name and no agency– as the reigning assumption is that they would surely never dare to resist their situation since it is “all they know.” Leela Gandhi’s essay Postcolonialism and Feminism, discussed this very topic through an analysis of the West’s conceptualisation of the “third world-woman” as she wrote that “such theory postulates the third-world woman’ as victim par excellence—the forgotten casualty of both imperial ideology, and native and foreign patriarchies.” 

Gandhi’s description precisely captures the passivity attributed to women in the Global South. It encompasses how the manifestation of gender based violence is often at best, treated as an afterthought and at worst, completely neglected. Take a look at the BBC article covering the Goma rape. Although no groups have taken credit for the assault, the article still contextualizes the ongoing insurgency and counterinsurgency in Eastern DRC. However, the article never addresses the culture of sexual violence in the DRC, nor does it acknowledge any acts of resistance. It does not mention findings about how “50% of women have experienced sexual violence in a domestic context” nor does it touch on the women’s marches calling for an end to the war. Instead, the use of passive voice treats the topic of rape as an incidental event in the conflict; and once again, rape is characterized as an arbitrary consequence of war. Women are presented as the unfortunate victims of this inevitable issue, with the article refusing to recognize the organized attack on women during war.

Wartime rape is often written about as if it were an individual rogue attack and not a system of violence worthy of political analysis. Yet whether one wants to admit it or not, wartime rape thrives off of government neglect. For example, UN experts on the crisis in the DRC affirmed the Rwandan government’s backing of the M23 group, one that has committed various human rights abuses including rape. The Human Rights Watch reported similar instances of sexual violence committed by Congolese soldiers since 2022. The UN itself confirmed that over 90% of sexual assault allegations against peacekeepers in 2023 originated from The DRC and The Central African Republic. Nonetheless, the consequences of mass sexual violence committed by government and IGO (Intergovernmnetal Organizations) agents lacks thorough investigation. Although there has been an increased recognition of sexual crimes, such as the ongoing trial of soldiers in the DRC accused of rape, governments still fail to take a closer look at the how the culture of sexual violence in armed conflict manifests.

Mass sexual violence during war is not incidental. It is a military strategy that humiliates and demoralizes women with the aim to humiliate and demoralize their societies. From the system of comfort women in imperial Japan to the increased rape in the DRC, women’s sexual subjugation has historically been magnified in military conflict. Therefore, it is entirely necessary for more in-depth analysis into the use of rape as a war tactic to be taken.

Media coverage must take a clearer stance when reporting the violence committed by soldiers and the failures to address the root of these crimes. We must reject the idea that Congolese women are unnamed victims. We must affirm the agency of women in the DRC conflict, as well as women globally. 

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Spring Break Sold Separately https://www.mcgilldaily.com/2025/03/spring-break-sold-separately/ Mon, 31 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66915 The cost of a commercialized escape

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On June 10, 2024, Charli xcx released “Spring breakers,” a hyperpop club anthem from the deluxe edition of her “it-girl” summer album, brat. Listening to it for the first time, I could not help but picture the flood of McGill students’ Reading Week social media posts: sun-soaked beaches, poolside selfies, and aesthetic meal close-ups primed to take over our feeds come Spring 2025. 

Every year, countless students escape Montreal’s brutal winter in favour of destinations promising warmth and endless parties. Unfortunately, this form of tourism also generates the perfect playground for reckless behaviour as routines are abandoned, study habits dissolve into weekday partying, and the thrill of rebellion takes over. 

In 2024, The Toronto Sun released an article exposing the disgusting aftermath of spring breakers who left a Georgia beach littered with, well, litter. Initially posted to social media, the coverage sparked outrage, with many commenters criticizing the blatant disrespect shown by student tourists.

While cities anticipate this type of behaviour, preparing for an influx of young party-goers each year, Florida’s beaches have become particularly notorious for such scenes. In preparation for 2025’s spring season, Miami Beach, Fort Lauderdale, and Daytona Beach ramped up police surveillance in an effort to control the state’s annual mayhem. While stricter law enforcement has led to a decline in overall attendance, it has not stopped many students from making the trip south. 

Meanwhile, publications continue to cater to spring breakers eager to make the most of their vacation. In March 2025, The Palm Beach Post published a guide outlining alcohol regulations across Florida’s beaches, providing visitors with crucial tips for a trouble-free break. While these efforts to maintain order can be helpful, they also highlight a broader question: how do trip guides contribute to the commercialization of spring break?

An influx of tourists means an influx of spending, and the authors of travel tricks and city guides are well aware of this. While they aim to make student travel as hassle-free as possible, their efforts go far beyond convenience. Travel expenses often go hand-in-hand with fashion purchases, as many students feel pressured to “look their best” on vacation. Packing lists and travel recommendations are frequently designed to push products, reinforcing the notion that a trip will be ruined without certain must-haves. Brands of all sizes capitalize on this mindset, launching spring ad campaigns and exclusive deals to entice buyers.

However, with the rise of social media, companies no longer need to work as hard to drive demand. Influencers eagerly take on that role, showcasing their spring break hauls across YouTube, TikTok, and Instagram. Fast fashion brands like SHEIN benefit from this cycle, offering trendy, budget-friendly pieces that fuel the desire to stay stylish without breaking the bank.

But what do these trends truly offer their buyers? Where do these products end up? And who ultimately profits from student spending? The answer, for many of us, is already clear.

Litter and waste take many forms: empty bottles scattered across sandy beaches from last night’s festivities and plastic bikinis worn once, now sinking to the ocean floor. Spring break is not just a trip; it is a product, commercialized by brands and influencers who sell it as the experience of a lifetime, a week to go wild, the ultimate university vacation. 

Spring break should be a time to unwind, not an obligation to overspend on microplastics and fleeting trends. A good time should not come with a price tag. Corny or not, the truth stands: a trip’s defining moments, the ones that last, are found in the people you are with and the memories you create together. Those must-have sandals? Quickly forgotten.

In an interview with The News Movement, Charli xcx distilled the essence of brat down to just a few essentials: a pack of cigarettes, a lighter, and a white, strappy tank worn with no bra. The album and its aesthetic are not driven by consumerism, but instead prove that style and attitude do not require excess. It remains trendy and accessible without being built on piles of microplastics—though her later collaboration with H&M complicates this message. Her partnership with a major retailer inevitably ties it to an industry that encourages accumulation rather than minimalism, raising questions about the sustainability of its aesthetic ideals.

Nevertheless, Charli suggests that these few items are all one needs to embody the party-girl energy of her music, which speaks to a larger cultural message: you do not need “stuff” to be cool, to have fun, or to fit in. It is about the vibe you bring to the function, the energy you carry inside yourself, and the joy you share with the people closest to you.

So, the next time “Spring breakers” plays or you find yourself reminiscing about a past trip, think about the memories you made. Did the swimsuits you wore define those moments? The essence of spring break lies not in the excess but in the moments that prove you never truly needed it.

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Adulting Through Life https://www.mcgilldaily.com/2025/03/adulting-through-life/ Mon, 24 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66756 Maintaining adult friendships in and beyond college

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Adulting.


I used to love that word back in the day. Fantasizing about how we would do whatever we wanted without adult supervision, no curfew. How we would meet up with friends whenever, however, and wherever we wanted.


Of course, I still love this word. It helps me romanticize all the new responsibilities that adulthood brings. Even though I love the friendships I made in adulthood, some part of me will always miss how things were before.


So how do I deal with this? The constant change and transformation in life and in friendships. Obviously, not by being pessimistic. I try to analyse the transformation and adapt myself to it. Live in the moment. Once, a good friend told me that we can never cherish the moment if we always commemorate the past and obsess about the future. Let me dig a bit deeper. I’m sitting in class with all my friends, talking about our library crushes, yapping about a previous drunk night out, complaining about exams… You have no idea if this is about college or high school right? See, that’s the thing. This description could be applied to any time that you want. What makes an experience an experience is the way you look at it.


In fact, as an international student, I was met with even more transformation in my life. If nothing, I shifted from speaking my native language everyday to speaking English all the time. Yet, it has been psychologically proven that people tend to not use their native language when talking about difficult situations — so I might say this helped me, after all. By leaving my comfort zone, I met amazing people who I never would’ve met if I stayed in my hometown. Back in the day, I would never have imagined sitting in class, as a girl hailing all the way from Istanbul, and casually conversing with a girl from Sydney about how our professor’s hair makes him look like the guy from When Harry Met Sally.


All of this is great. Meeting new people, being exposed to different cultures, conversing in different languages yet laughing at the same jokes: the glory of college. Well, what happens to those people that you used to go to McDonald’s with after school, where you would get some fries, dip them in McFlurries, and talk for hours with about your day?


Nothing, and yet everything. They are still there. Only a phone call, a snap, or a text message away. You may not drop by their house spontaneously during your week anymore, but now you have an apartment in London with a bestie who you can surprise spontaneously. You may not be able to grab a coffee every day, but now you have someone to FaceTime whenever you go to class. It is always hard to adjust to change. But as psychological research shows, the impact of change is strongly correlated with how one feels about said change.


So, we do actually control how we are affected by changes to our friendships. As long as you keep updating your besties about Situationship #13, calling them when you miss them, acknowledging each other’s presence even if you haven’t managed to pick up the phone during finals season — and most importantly, if you keep on loving them, maintaining adult friendships becomes a gift rather than a burden.

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Alone Together https://www.mcgilldaily.com/2025/03/alone-together/ Mon, 24 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66765 The case for a Canadian Minister of Loneliness

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Loneliness can affect anyone. It can shorten your lifespan as much as smoking 15 cigarettes a day and costs the healthcare system billions every year. As public health and epidemiology students at McGill, we see loneliness as our problem. A Minister of Loneliness is the antidote.


One in ten Canadians reported always or often feeling lonely. Among youth aged 15 to 24, almost one quarter experienced frequent loneliness, while 14 per cent of adults aged 75 and older reported feeling lonely. The lasting impact of COVID-19 on mental health has made loneliness an even more pressing issue. According to Vivek Murthy — former U.S. Surgeon General and co-chair of the Commission on Social Connection for the World Health Organization (WHO) — social isolation and loneliness has an impact on health conditions ranging from cardiovascular disease, to cancer, to Alzheimer’s.


Loneliness also impacts education and the economy. Lonely youth are more likely to drop out of university. Isolated employees tend to report lower job satisfaction and higher absenteeism. Older adults incur greater medical costs. These widespread consequences make loneliness a public health issue.


Luckily, this is preventable. A review of 28 psychological interventions suggested one-on-one support, group programs, and phone applications with psychosocial and behavioral techniques are effective in reducing chronic loneliness. However, most of the current evidence is for individual-level interventions, which are difficult to scale up. Systemic strategies are crucial for managing loneliness on a national level.


The UK has recognized loneliness as a population health concern. In 2018, the Department for Digital, Culture, Media & Sport (DCMS) added loneliness to its portfolio. The department launched a green social prescribing program where healthcare professionals refer patients to nature-based activities. These include local walks, community gardening projects, and outdoor arts and cultural activities. From April 2021 to March 2023, over 8,500 referrals were made, with interim evaluations showing improvements in participants’ mental health. In collaboration with the Department for Transport, the DCSM also made transport more accessible for disabled and older people. Policies now allow non-profits to apply for a community bus permit instead of a full operator’s license, helping to expand transport services that support social connection.


The UK Office for National Statistics has developed two measures of loneliness. These metrics are now part of the UK Public Health Outcomes Framework and are included in 11 government surveys to better understand loneliness prevalence.


Japan followed the UK’s lead by creating its own Minister for Loneliness and Isolation, working alongside with their British counterpart to share data on the impact of loneliness, exchange policy ideas, and raise global awareness.


In Canada, there’s no unified framework to define and measure loneliness. Various initiatives attempt to tackle loneliness, including the Keeping Connected Program, the GenWell Project, and Canadian Red Cross’s Friendly Calls Program. But their impact remains fragmented. We need a national strategy to unify efforts.


“Loneliness and isolation doesn’t only affect people who may be considered a senior,” said Bill VanGorder, interim chief policy officer of the Canadian Association of Retired Persons, when asked about the possibility of a Canadian Minister of Loneliness. “If that’s what it takes to address the impact of isolation and loneliness on Canadians … A minister would make sure that programs are in place to ease these issues [and] other parts of the government would be accountable to them.”


It’s time for Canada to take this public health problem seriously by adopting a national strategy to unify fragmented efforts, aligning with global leaders like the WHO, the UK, and Japan. Without bold action, we risk falling further behind. We must add loneliness to the government portfolio to ensure it is taken seriously.


Madeleine Wong and Christina Zha are MSc public health students at McGill University. Ben Yeoh is a MSc epidemiology student at McGill University who researches urban green space and youth loneliness.

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Political Infiltration in Sports https://www.mcgilldaily.com/2025/03/political-infiltration-in-sports/ Mon, 24 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66741 How tense Canada-U.S. relations are manifested on the ice

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The tension is so thick you can almost cut it with a knife. A sold-out stadium helplessly watches in overtime. Almost unable to keep up with the speed of the play, the announcer stutters, “Waiting … Connor McDavid…” The puck glides, his stick winds; it flexes. The stadium goes dead silent as 21,000 fans all hold their breaths in unison. Then, SLAP! In the blink of an eye, the puck slices through the air. “Connor McDavid…” the announcer continues. The puck whizzes by one defender, then another. The goalie reaches blindly. “Connor McDavid … SCORES! Connor McDavid wins it for Canada!” The stadium erupts as the announcer, fully drowned out by the deafening noise of the audience, finishes his play-by-play. The week-long Four Nations tournament is finally over, and Canada is going home with the championship trophy.

The collective sigh of relief that Canada released after the recent Four Nations Face-Off victory highlights how significant this specific game was. Played during the tense geopolitical reality of strained Canada-U.S. relations, the game was not only a historic sports event but also held political symbolism as well.

With U.S. President Donald Trump spewing divisive rhetoric, levying various threats, and imposing economic tariffs, many Canadians feel dismayed — so this decisive win on the ice feels like a political victory as well.

Even before the championship round, the game was politically heated. In the two games the U.S. played against Finland and Canada at the Bell Centre in Montreal on February 13 and 15, spectators booed the American national anthem. In the game against Canada where this happened, the American players immediately responded by initiating four separate fights on the ice within the first nine seconds of the game. While this was largely a performative move to entertain emotional Canadian fans, it speaks to a deeper phenomenon of politics infiltrating sports. The visual appearance of the fights, with one jersey bearing the U.S. flag and the other the Canadian flag, shadowed the image of combatants in opposing uniforms confronting one another. It brings a physical dimension to the current political narrative of the Canada-U.S. conflict, which for now has remained mostly verbal.

This issue of sports becoming politically charged is nothing new. In fact, the stage of a sporting function serves as the perfect platform for political advertising, whether through protest, propaganda, or any other means of expression. Sporting events, especially those carried out in large venues, congregate enormous crowds of people who political actors can address and potentially influence. Mobilizing such large groups of people can be a costly logistical challenge; infiltrating an existing assembly is more efficient, even if politics holds little to no relevance to the function. What matters is the mass of impressionable ears in attendance.

Political infiltration can pose a plethora of problems, and I personally find it an extreme irritant. Fundamentally, sports leagues are critical agents of civil society that unify people from all walks of life around a shared common interest: a passion for sports. This includes people who hold different religious convictions, political beliefs, and social opinions. Allowing politics into this space can have the opposite effect, sowing division and conflict rather than unity and collaboration. For this reason, I believe that politics should be left out of sports altogether, and political activists, regardless of what they are championing, should not be allowed to hijack sports gatherings.

This is not to say that individual athletes should be censored from expressing their personal beliefs or political opinions, as that is their fundamental right. Rather, I argue that others should not exploit their craft to spread a political message. For instance, returning to the Canada-U.S. matchup in the Four-Nations tournament, both teams had the political stresses of their respective nations placed on them, when, in reality, they probably just wanted to get out on the ice and play some good hockey.

The recent research on “football hooliganism” and the far-right influence of football fan clubs in Europe provides a clear image of how politics can destroy sporting environments. Many of these far-right fan clubs, often composed of young, reckless men, simply seek to stir up trouble by spewing racist rhetoric and instigating violence at games. For them, soccer stadiums become a battleground where they can spread their ideology. However, this is not merely a far-right issue. For instance, in their book Fan Culture in European Football and the Influence of Left Wing Ideology, sports researchers David and Peter Kennedy highlight the far left’s use of soccer infrastructure to advocate their ideological convictions. In either case, politics steals attention from the athletes and ultimately threatens the unifying nature of sports.

Similarly, there is a tendency for authoritarian regimes to steal the limelight from major sports gatherings to draw attention to themselves. For instance, political scientists from the realist school of thought would argue that hosting global assemblies like the Olympics allows states to garner global prestige by positively advertising themselves to the world regardless of human rights violations. Most blatantly, the 1936 Summer Olympic Games held in Berlin were hijacked by Hitler to spread Nazi propaganda while his concentration camps hid behind the shadows of the Olympic stadium. Political actors rely on major sporting events — especially those with a global reach — to distract the general public from their harmful policies.

Today, we see an eerily similar pattern of behaviour from President Trump. In February, he made headlines for being the first sitting president to attend the Super Bowl. Just a few days later, the presidential motorcade drove laps around the Daytona 500 track before the actual NASCAR race began. During his campaign in June 2024, Trump visited the Ultimate Fighting Championship (UFC) 302, where he immediately became the centre of attention. Then again, after winning the election, he returned for UFC 309 in Madison Square Garden, where he had an elaborate video tribute tantamount to political propaganda played for him on the jumbotron. In all fairness, Trump was well-known as a sports enthusiast long before he entered the political sphere, so these grandiose excursions aren’t out of character. Nonetheless, we should be wary of political meddling in our sports and entertainment industries.

The Four Nations Face-Off, wherein the geopolitical tensions between Canada and the US influenced the atmosphere and conduct of the games, was ultimately a testament to why we must ensure sports settings are apolitical. Sports is a venue for uniting people, not a platform to sow division. Amidst the politically charged context of US-Canada relations, the Four Nations tournament was an excellent opportunity for Canadians and Americans to unite around their mutual love of hockey. Moving forward, regardless of our political landscape, let’s resist political actors that seek to sow division and instead embrace opportunities to unite.

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White Ideas, Black Stories https://www.mcgilldaily.com/2025/03/white-ideas-black-stories/ Mon, 24 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66755 Analyzing misrepresentation and prejudice in film through Spike Lee’s Bamboozled

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In the recent stream of award-winning films, those depicting marginalized groups are frequently championed. Some of the most groundbreaking films of the last three decades, like Moonlight and Roma, have been headed by marginalized peoples created for marginalized audiences. Yet, there is an equal amount of marginalized representation made by non-marginalized writers and directors, such as Emilia Perez and Green Book. The first of these two films has come under fire for the misrepresentation of Latino peoples, the overt bigotry of the leading actress, and the lack of Latino voices on the project; the latter for its passive representation of Black people in a narrative many detract as outdated.

I am particularly interested in Green Book and its controversy over the depiction of Black characters. My question is: what’s the problem with writing about marginalized people as a non-marginalized person? More specifically to this article, what’s the issue with white people writing about Black stories?

Since the advent of film, Black people have been pivotal in the evolution of the medium and the boom of Hollywood — for the wrong reasons. Represented in tropes like the domineering brute, the servile fool, or loud mouthed comic relief, Black people have been made passive in a film industry fueled by white supremacy. Even as Black people across North America fought for equality in the mid-20th century, their narratives in film remained stagnant. As Black culture gained traction through music, art, and politics, Hollywood continued to reinforce the status quo, aimed at fulfilling the cultural curiosity of an “othered,” or foreign, Black society. Whether it be the era of Blacksploitation or slave-dramas like Roots, Black people continued to have their agency denied and be subject to white exoticisation. Even with Black creators seeing success throughout the industry, film studios only wanted to further the image of Black people that white audiences were used to.

Cut to 1999, director Spike Lee is disillusioned with Hollywood and mainstream media. Ever since 1989, when his film Do The Right Thing was snubbed at the Academy Awards and Driving Miss Daisy won Best Picture instead, Lee believed the industry only wanted to see Black people in traditional racist stereotypes. Black filmmaking had seen a boom during the period, with the cultural zeitgeist of gangster rap and slavery dramas like The Secret Diary of Desmond Pfeiffer. However, Lee saw Hollywood twisting old negative racial stereotypes into new forms of neo-minstrelsy.

The previous ten years had seen the release of Soul Man, a comedy about a white kid dressing up in black face to secure a college scholarship; the rise of Quentin Tarantino and his co-opting of the N-word and black struggles; and the popularization of films like Boyz n the Hood, depicting gang violence between young Black men. Even as Lee made a name for himself with Malcolm X and Jungle Fever, all the accolades and money were being tossed to projects about Black tragedy or passivity. From his malaise, Lee would create his 1999 masterpiece, Bamboozled.

The film’s premise centers on Pierre Delacroix (Damon Wayans): an astute Black TV executive struggling to launch a successful Black series centered on positivity. He is juxtaposed against his woefully misguided white boss, Mr. Dunwitty (Michael Rappaport), who is arguably a reference to Tarantino. Fuelled by Dunwitty’s desire for a “real” Black show, Delacroix sets out to make the most offensively racist show imaginable, to get himself fired and ruin Dunwitty’s reputation. Recruiting two homeless street performers, Delacroix pitches “Mantan: The New Millennium Minstrel Show” to great amusement from Dunwitty. What ensues is a mix of Mel Brooks’ The Producers and Sidney Lumet’s Network, involving the minstrel show’s meteoric rise and spiral into insanity as both Delacroix and the performers grapple with their dehumanization. Lee’s characters — Delacroix, Manray/Mantan, Womack/Sleep n’ Eat, and Sloan Hopkins — portray different feelings and insecurities about Black struggle, from poverty to family, to performative blackness and self-hatred. Yet, what truly furthers the movie’s message is how Mantan gets approved, produced, and catapulted into stardom.

The fictional TV network, CSN, is entirely white with Delacroix as its only Black writer. Delacroix is Harvard-educated and very obedient to his white superiors, despite harboring a deep hatred for their ignorance. His main concern is working towards a big paycheck. He is a diversity hire, appointed by CSN to meet the need for a new, funny Black TV show – a trend Lee was very keen on in the late 90s – under the supervision of his boss Dunwitty. Dunwitty is an obvious victim of corporatized, misinformed race-consciousness; he has posters of black athletes and actors in his office, he argues with Delacroix that he’s “more Black” than him because he’s married to a Black woman, he rejects projects of Delacroix as “not Black enough,” and throws around the N-word willy-nilly.

When Delacroix runs the idea for his minstrel show in the Caucasian writers room, they are hesitant, feigning their progressivism and tolerance — but they eventually fold with Delacroix’s insistence of “satire” and his identity as a Black writer. Ultimately, blatant displays of racism cause concern in this media order. But as Lee shows, they end up being accommodated by whites under the guise of Black representation. As long as a Black person is okay with it, they won’t mind.

Bamboozled was always seen as a heavy-handed, if not angry, film. Admittedly, the premise of a full-blown minstrel show being adopted by a major network shocked many audiences and critics alike. The film tackles a handful of Black insecurities and cultural stigma in a disparate narrative that varies from raucous laughter to discomforting silence: audiences were overwhelmed.

Yet, in the context of Spike Lee and his experience with Hollywood, the massive shift towards tragic Black stories wasn’t too different from the era of Hollywood that demeaned Black people through minstrelsy. The premise of a minstrel show being put on TV could only exist with non-Black writers and execs like Dunwitty, just as it did during the early 20th century. If we relate Bamboozled to recent films like Emilia Perez, turning to Spike Lee reveals the pitfalls of misrepresentation in film and how its insidious implications plague progress overall for marginalized peoples.

In the same way the producers of Emilia Perez misconstrued the trans community, Bamboozled acts as a blunt, glaring example of misrepresentation in a seemingly enlightened media order. In a zeitgeist that focuses on trans issues, there’s a vacuum for mainstream media to tell and profit off of them. Just as Black issues were exploited with Blacksploitation and the gangster films of Spike Lee’s era, contemporary trans issues are under the same scrutiny with the release of Emilia Perez. The identity politics of both pieces highlights the importance of tolerance versus understanding. While the racial fetishism of Dunwitty could count as “tolerance,” it stems from a complete lack of understanding: an understanding that is, moreover, specific to the marginalized group, rather than being co-opted for the non marginalized as well. It’s this understanding that’s lost on the nearly all-French directing team of Emilia Perez; feigning tolerance, the movie falls flat because of their misunderstanding.

Special thanks to the Black Student Network for their screening of Bamboozled this past February.

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Keeping Up With My Delusions https://www.mcgilldaily.com/2025/03/keeping-up-with-my-delusions/ Mon, 17 Mar 2025 12:00:00 +0000 https://www.mcgilldaily.com/?p=66701 Reflections on my decade-long parasocial relationship with the Kardashians

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The first time I encountered the Kardashians, I was 10 years old, on a family vacation in El Salvador. A giant billboard caught my eye — Kim Kardashian’s face, larger than life, with bold text underneath: “Kim Kardashian se divorcia después de 72 días” (“Kim Kardashian divorced after 72 days”). At the time, I had no idea who she was, but the image stuck with me.

A few months later, back home, I was flipping through channels — just an innocent middle schooler looking to fry my brain — when I landed on the E! Network. There she was again: the woman from the billboard, this time with two women, who I quickly deciphered as her sisters, all yelling at each other. I was instantly mesmerized.

Ten years later, I found myself emotionally invested in people who had no idea I existed.
Like most decade-long relationships, my relationship with the Kardashians has evolved. As a child, I secretly binged the show whenever my parents weren’t home, fully aware that my fascination would be met with disapproval. Even then, I understood that the Kardashians were controversial; I knew they were not the kind of public figures my parents would like me to engage with. Furthermore, I knew that watching reality TV was societally looked down upon. I was aware that engaging in such a low-brow activity would be met with disappointment. But that only made them more intriguing.

Aside from certain fashion choices, I wasn’t watching Keeping Up with the Kardashians for inspiration: I was watching for the drama, the absurdity, the larger-than-life spectacle of it all. Over time, my relationship with them shifted from guilty pleasure to slight obsession, from mindless entertainment to critical analysis. Eventually, I found myself caring less than I ever had before. Before I got to that point, however, I went through every stage of the parasocial rollercoaster.

A parasocial interaction refers to how audiences engage and form connections with celebrities, often perceiving this one-sided relationship as mutual. These interactions are illusionary; media audiences may feel they are building a real connection with personas — such as talk show hosts, celebrities, fictional characters, and social media influencers — while, in reality, the celebrity remains completely unaware of their existence. In a sense, the Kardashians became this “friend” I followed for years. The parasocial dynamic allows audiences to project their own narratives onto celebrities, shaping their perceptions based on personal beliefs, values, and cultural context. For some, the Kardashians represent a refreshing take on the “American Dream”: a matriarchal, multiracial, “modern” family that has achieved remarkable success. For others, they symbolize late-capitalist greed, influencer shallowness, and cultural appropriation. To me, they became a lens through which I analyzed feminism, capitalism, and even race. Undeniably, they became part of my cultural narrative.

At age ten, the Kardashian world was a lot simpler; their lives appeared to be a fantasy of wealth, fame and drama. But as I got older, I began to realize that beneath the glamour and perfectly curated drama, there was a darker undercurrent to their story. In retrospect, the early seasons weren’t all lavish vacations and lighthearted sister fights. Beneath the designer handbags and catchphrases were some surprisingly dark storylines. There was the leaked sex tape that started it all. Kourtney’s struggles with an eating disorder. Her unexpected pregnancy. Khloe’s DUI. An extortion attempt that led to FBI involvement — an incident immortalized in the now-iconic meme of Kris Jenner solemnly declaring, “This is a case for the FBI.” Not to mention Scott Disick’s spiralling substance abuse. And that’s just off the top of my head. The thing is, I was invested. In the early stages of our parasocial bond, I felt myself rooting for them.

As I transitioned into my brooding teenage years, “keeping up” with the Kardashians became more socially acceptable. Kim and Kanye’s relationship catapulted the family into a new era of stardom, and suddenly, I wasn’t the only one watching. No longer hiding from them, my parents — though disapproving — would occasionally tune in, and for the first time, I had friends my age who also kept up.

Kylie Jenner, just a few years older than me, became an undeniable aesthetic influence on my generation. By 2015, her enhanced lips became a spectacle, fueling media buzz and public curiosity. That year, an episode of Keeping Up with the Kardashians aired in which she finally admitted to getting lip fillers, confirming long-standing speculation. Before this revelation, she had insisted that her plumper lips were simply the result of overlining with lip liner. This only intensified public fascination, sparking the “Kylie Jenner Lip Challenge,” a viral trend where people suctioned their lips into small glasses to create temporary swelling (despite no evidence that Jenner herself had ever used this method). I remember walking into class and seeing girls with bruised lips, victims of the infamous challenge.

It seemed like everywhere I looked, I could see Kylie’s influence: Snapchat filters that mimicked her appearance, blue hair becoming the “look of the moment,” and a collective obsession with overlining your lips. Even beyond Kylie, the family’s overall impact became undeniable. They were no longer just reflecting trends in fashion, wellness, and plastic surgery — they were creating them.

With the rise of influencer culture and the shifting dynamics of social media in the early-to-mid 2010s, there was now more than one way to keep up with the Kardashians. The show was no longer the only access point. Fans could now watch the drama unfold in real time through Twitter feuds and Instagram stories before waiting for the show’s polished recap. This shift meant that fans were no longer passive viewers but active participants in the Kardashian narrative. The boundaries between celebrity and audience blurred as social media fostered a sense of direct access, making interactions feel personal, even when they weren’t. At one point, there were Karjenner apps, one for each sister. Their constant stream of content gave my friends and me plenty to talk about. It was the perfect gossip ecosystem: juicy, dramatic, and — the best part of a parasocial relationship — no one was actually getting hurt.

Kardashian-isms infiltrated our vocabulary, “bible,” “iconic,” and “tragic” seamlessly becoming part of my lexicon. Their business ventures, scandals, and feuds somehow felt relevant to my actual life. Who remembers their boutique, Dash? Kim’s coffee table book of selfies, Selfish? The Life of Pablo era? Kimoji?

As I got older, the Kardashians stopped being just entertainment. I was analyzing them like they were a thesis topic. Superficial, seemingly talentless, and famous simply for being famous, they somehow remained oddly relatable. Their sibling feuds, messy divorces, and pregnancies played out before us in vivid detail, blurring the line between spectacle and authenticity. What was real and what was performance? I was never quite sure. They were no longer just celebrities; they had become a cultural phenomenon.

In an era where everyday life is staged for public consumption, this hyper-visible family reflects the world we inhabit. They move between reality and curation, between experience and image — holding up a mirror to how we, too, exist in both digital and physical realms.

As their fame and wealth grew, so did the exaggeration of their image: gaudier aesthetics, hyper-curated personas, increasingly contrived plotlines. The Kardashians I once kept up with were gone, replaced by caricatures of their former selves. To some extent, I justified my continued obsession as critical engagement. I told myself I was watching Keeping Up to keep up with the discourse, not just for entertainment. At least, that’s what I liked to believe.

However, as time passed, it became harder to maintain the konnection I once felt with the Kardashians. I mean, what do I have in common with billionaires? At first, I tried to bridge that gap by intellectualizing them — if I couldn’t relate to them, I could at least analyze them. But over time, that excuse started to crumble. Analyzing the Kardashians stopped being fun. As I began to grow up, so did the stakes. What was once a harmless spectacle — frivolous drama, over-the-top antics, and family feuds played out for entertainment — was now something more insidious. Their controversies were no longer just tabloid fodder; they had real-world implications. Whether it was their role in perpetuating unattainable beauty standards or their casual appropriation of Black culture, it became harder to laugh it off. And yet, the faker they became — the more hyper-curated, Face-Tuned, and self-aware — the harder they were to ignore. It was no longer about keeping up with the Kardashians, but keeping up with the consequences of their influence. The line between entertainment and influence had blurred, their impact feeling impossible to dismiss.

Inevitably, I burnt out. The Kardashians don’t know I exist and they never will. The spectacle began to fade. They transitioned from captivating figures to purveyors of a toxic, hyper-commercialized lifestyle, one I no longer found relatable or intriguing. What once was intellectually stimulating and fun now had depressive undertones. Beauty standards, appropriation, and the commodification of culture became central to their narrative, revealing the harmful, manipulative side of their empire. I once enjoyed dissecting their every business move. I used the incessant media surrounding the family to draw conclusions about society, the entertainment industry, and the cult of celebrity. I could write think pieces about their effect on the media landscape. Now? I can’t even keep track. (Kylie has a vodka brand now?)

This realization hit me recently when my friend and I tuned in to the Season Six premiere of The Kardashians, the Hulu redux of their flagship reality show, backed by a reported nine-figure deal. At this point, I had not kept up with the show for a year. In the episode, we watched Khloé reunite with her ex-husband, Lamar Odom. A few years ago, I would have been emotionally invested, hanging onto every awkward interaction. This time, I felt nothing but mild indifference.

What was once a fizzy, fun, and occasionally sombering glimpse inside the lives of America’s most notable socialites has become a glossy, heavily curated ad reel overflowing with product placement, calculated brand promotions, and strategic stinginess about what’s actually revealed to the public. Any real drama feels like an afterthought, carefully repackaged and monetized for maximum engagement. The Kardashian phenomenon was once a mirror of my adolescent fascination with fame and celebrity, but now, I see them as an exaggerated reflection of a world I no longer wish to participate in.

Ten years later, the memory of that Kim Kardashian billboard still lingers, but the billboard itself is long gone, faded, replaced, or simply forgotten like so many headlines that came after it. And as I sat there watching the new season, only half-paying attention, it hit me: my life has changed more than theirs ever will. They will always be rich, famous, and problematic. The only difference now is that I finally don’t care.

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